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Bonus Content: Corporate Alumni

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Articles of Note

Do You Treat Your Employees Like Customers? CRM Starts with ERM
Marketing 101 applied to employees, but what does it mean for Employment Relationship Management? Well, just like CRM, ERM is concerned with creating dialogue ideally at a segment-of-one level to inform actions that impact loyalty and employee lifetime value. One very tangible example is the propensity for employees to recommend your organisation and facilitate candidate referrals (member-get-member), cutting external recruitment costs and enhancing engagement via recruitment bonuses.A personalised or segmented application of all elements of the marketing mix will give your organisation the edge in acquiring, retaining, growing, reactivating, and optimising employee value.

Conscious Un-Company-ing: Creating a Successful Corporate Alumni Program
Increasing the possibility of rehiring former employees isn’t the only benefit to creating a corporate alumni program, however. If you’re looking for a way to strengthen your employment brand, increase the quality of your candidate referrals and generate new business ideas, you may want to consider creating an alumni program for former employees at your company.

Top Tips for Activating Your Alumni
Leading corporations and professional services firms are increasingly recognizing the value of implementing a comprehensive alumni relations program. As many HR departments are charged with the task of establishing their own programs and are focused on implementation, it is important to build interest in the program among divergent constituents. As with reaching out to any population with broad interests, alumni involvement requires a tailored marketing strategy.

Excelling at Corporate Alumni Relations
The best-in-class corporate alumni programs report significant results in recruiting and employee engagement. These metrics can apply to any recruiting initiative, and include performance ratings, promotion and total number of hires. Specifically, alumni programs in general, when done correctly, demonstrate the highest results in retention, performance and productivity.