LinkedIn CEO Jeff Weiner sat down with Reid and Ben for 60 minutes to in early July 2014 to discuss the book.
“On paper, employers and employees are supposed to be in alignment on both organizational and individual aspirations. It seldom happens in reality. Here’s how to change that.”
A conversation with Reid Hoffman, co-founder of the professional network LinkedIn and partner at the venture capital firm Greylock.
The tour-of-duty framework helps companies keep their best talent because it helps the employees build their personal brand. Yes, “personal brand” can be an overused term, but acknowledging that employees have an idea of their personal brand is an important sign of this new relationship of mutual trust.